Strategic POS
Recognizing that men often bypass the skincare aisle, we’re placing Cetaphil directly in car product aisles, engaging them where they shop most.
The Smooth-skin-operator
Experiential
Cetaphil's face-wash
We’re transforming classic car washes into face-wash pop-ups, where Cetaphil professionals dressed as mechanics provide refreshing facials and expert advice. Positioned at the exits of male-centric events like sports games, F1 races, and gyms, they offer an irresistible, refreshing stop for attendees.
Influencer PR
Facial Toolbox
Just like your car, your face needs regular upkeep, and Cetaphil has the essential tools for the job.
We’re sending facial toolboxes to influencers who’ll demonstrate how simple and cool keeping up with your skincare routine can be.
Sponsorship
#smoothgame
